Regional Sales Manager| Salary Competitive

Job Reference: BRI0023


Role Purpose:

The high profile role of Regional Sales Manager involves leading a well-established team and owning the delivery of team KPIs.

The RSM will be tasked to motivate, inspire and support the team to deliver team coverage, distribution, volume and display targets.

It is also expected that the RSM will lead accurate data capture and all team administration completion as well as to lead, develop, coach and train the team to improve performance.

The role will be field based in the south of England


Main Responsibilities:

·         To lead team to have “competitive edge” in their ability to deliver their KPIs and return on investment.

·         Effective use of team resource to achieve team KPIs

·         To ensure implementation of all Britvic and Reach processes

·         To ensure tam are kept up to date through effective communication at all times

·         To lead and manage team resource to achieve performance and outlet coverage KPIs

·         To ensure team achieve 100% accurate data capture

·         To ensure the team sync data daily

·         To supply in store competitor information

·         To support Britvic and Reach Way processes

·         To manage team recruitment and leavers

·         To manage all team assets and sales tools

·         To be available for Britvic and Reach field visits

·         To lead effective period Sales Development Days

·         To lead, coach, train, motivate and support all team members

·         To reconcile team stock holdings



KPI’s and Dimensions


  • RSV Per Visit
  • Promotional Compliance
  • Display – off shelf
  • In store interventions
  • Head office agreement execution
  • Development Days and Audits
  • Quality photographs of in store execution
  • Retention



Key Skills




Drive For Results

Challenge Change and Creativity

Customer Focus


Leadership and people management

Ability to influence, facilitate and compromise

Time management

Logical thinking



Skills and Knowledge




Analytical/decision making skills

Training, coaching, motivation, development

Communication/Comprehension Skills

Admin/Organisational skills

IT Literate

Team work

Presentation skills, Team meeting facilitation

Make things happen mind set



Required Qualifications & Experience


Full valid driving licence

FMCG people management

Numeracy and Maths GCSE or equivalent



Personal Attributes


High degree of flexibility and initiative

Adaptable and positive to change and proactive

Commitment to role and team KPIs



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