Grocery Sales Executive | £20,000 Per Annum Plus 10% Bonus

  • Full Time
  • West Yorkshire
  • This position has been filled
Job Reference: BRI0025


The Job’s Mission:


To maximize product availability & Rate of Sale through influencing in-store consumer mechanics and championing brand & BSD space performance whilst building and maintaining relationships at store level, within a given geographical area.  Delivering ROI to Britvic and Reach whilst demonstrating passion for both companies.



Core Values:

Pride, Passion & Pride, Performance, Partnership, Pragmatism, Progressive,  Expertise & Ownership



Key Activities:




·         To take ownership of territory KPI’s and strives to exceed these targets.

·         To educate store contacts on the benefits of following national plans, enhancing availability & delivering additional displays for the benefits of the end consumer while improving sales within the store.

·         Executes the period brief accurately and with pace.

·         Completes all recording accurately with insightful feedback on reasons for non-compliance

·         Build a strong working relationship with store contacts to ensure ‘best in class’ execution of Britvic plans across the region.

·         To complete the 6 steps of the call in every call, demonstrating planning, preparation and evaluation of each call completed.


Expected Behaviours


o    Has a passion for winning and delivering KPI achievement above target levels

o    Proactively works to Britvic’s 6 steps to success and Reach operational standards

o    Delivers work on time and to the appropriate quality

o    Confidence and skills to develop and manage relationships across all levels within your territory and team.





·         Works to hit coverage/KPI’s through prioritised time and activity management.

·         Share and effectively communicate team ‘best practice’ amongst the regional team

·         Building effective relationships with customers on territory and leveraging these to achieve KPI targets.


Expected Behaviours


o    Lives the ‘one team’ message within team and ensures that they follow that message at all times

o    Can confidently communicate in a positive, proactive and focused approach to required levels of the client business.

o    Observant in trade and communicates relevant observations effectively


TEAMWORK (Team & Coach)


·         Proactively contributes to team, sharing best practice with colleagues to drive team agenda.

·         To work with the Britvic CDM team (where applicable) to execute agreed regional activity.

·         Attends team meetings and conferences when required

·         Assists with the induction of new team members, when required.


Expected Behaviours


o    Strong communication skills, demonstrating patience and flexibility

o    Communicates openly and honestly in a team environment

o    Able to constructively communicate challenges and receive feedback

o    Shares successes and feeds back into ASM to drive team productivity





·         Uses initiative to exceed KPI’s without compromising the communication into their line manager.

·         Constructively feeds back to ASM around areas for improvement within the team / territory.

·         Captures, understands and uses insights of competitors or the marketplace and shares with the wider audience.

·         Helps stores to understand the wider opportunities to deliver store level plans (where applicable)

·        Conduct mutual growth agreement plans with store manager


Expected Behaviours


o    Places fresh emphasis on innovation, finding ways to do things better

o    Demonstrates a ‘can do’ attitude both up, down and sideways in the field team structure

o    Has the ability to convince others to work in a different manner, especially colleagues

o    Reacts positively and enthusiastically to change

o    Take ownership of performance, reviewing the way they work to better themselves and their results





·         Standard ASE KPI targets (Subject to change as per current KPI’s)

o   Coverage

o   SARS

o   Additional Displays

o   Promotional Compliance

·         Deliver 8 steps of the call

Feeds back market and competitor information into the team


Job Data Sheet

Education & Training

Degree level or equivalent – Desirable
IT Literacy (Excel, PowerPoint, Outlook) – Essential
Full valid current driving license – Essential
Sales training – Desirable


Relevant experience in FMCG – Desirable
Relevant experience in face to face or B2B selling  – Desirable
Working knowledge of in store influences – Desirable


Excellent interpersonal skills – Essential